The Worldwide Muslim population is growing. Currently approx. 23% of the population is Muslim, most live in Indonesia, Pakistan and India. In Europe, 4.9% of the population is Muslim. It is properly to highlight London in more detail; 14.5% of the population is Muslim.
Halal claim relevant item within product development
According to the halal claim on food & beverage, we we can conclude that this claim is increasing very strongly. Between 2016 - 2020, the number of product introductions worldwide, containing the halal claim, has grown by 56%.
In Europe we also see a significant increase (+ 12%).
Most populair productgroups are: bakery / sauces & seasonings / snacks, and meat / fish / eggs.
More insights in Europe, shows that in product introductions there is a taste preference for Peri Peri Chili and upcoming flavours are Barbecue and Garlic.
The (consumer) product is only suitable for halal food concepts, if all used ingredients comply with the guidelines. This also applies to the seasonings used, such as spice mixes, sauces and marinades.
Dutch Spices complies with the Halal guidelines and has received certification from Halal Correct Certification.
More insights in this Paper.Naar het overzicht